Website redesign

Belle Tire

New digital experience

Overview

Belle Tire is an American tire, wheel and automotive service retailer founded in 1922 and headquartered in Allen Park, Michigan.

Goal

Redesign Belle Tire digital site keeping its familiar roots as a core, elevating the Human experience the company has, and evolve the site to be more modern, inclusive, and accessible.

My role

Assoc. Visual designer.
Huge Inc.

Creative team

Michelle VanDerMaas - Creative Director
Ken Kerr - Senior Interaction Designer

Link to site ➹

User centered & Interactive

The work spanned the entire site experience: from architecture and strategy to a fully reimagined mobile-first digital experience. Bringing in-store experiences online.
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Redesign Belle Tire digital site keeping its familiar roots as a core, elevating the Human experience the company has, and evolve the site to be more modern, inclusive, and accessible.

My contributions

During the project I had the opportunity to design 10+ new pages, featured below, proposing both UX and UI improvements.
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New features proposed set for 2nd year. Over 200 tires cut & detailed manual for the client documenting the tire assets specs.

"I've been working closely with Viviana and just wanted to say what a rock star she is. She's always prepared, detail oriented and thoughtful in the way she works and presents her thinking."

- Michelle VanDerMaas, Creative Director

Belle Tire's company value is set into their customer service. One The Locations page as well as the Store detail pages

Design system & iconography

I also created a system of icons to be compliant with the brand. Simple, modern and bold - ensuring readability and clarity even at small sizes.

Learnings.

Being prepared.

I always presented the rationale behind a proposal, speeding up the whole review and assessment process.

Iterate & Suggest.

I tried to present both what has been asked for and a further step either with UX/UI improvements or addition of new features.

Speak up!